JUMP+ is geared towards the professional athlete but has a universal appeal. My goal was to portray a simplistic but high-end athletic product. JUMP+'s intentions are to get the consumer to the next level of physical fitness. Through my choice of typography, color, and product selection the rebrand streamlined the jump rope to a more specific audience.
Out of Bounds is a magazine that gives professional athletes a chance to express their value on being fashion forward. This magazine will infuse philanthropy efforts of athletes, highlight the diverse background of athletes, and take a closer look at athletes off the clock. Out of Bounds can be viewed as sophisticated yet inviting to leaders of all cultures, interests and socio-economic backgrounds.
Photography is my second voice. I use certain elements as vibrant colors, texture, depth of field and impactful typography to draw attention to the viewers eye throughout the composition of the photo. I am inspired by Nike, Under Armour and fashion magazines.
Old Dominion University
Creates page layouts and produce multi-media projects that include, but are not limited to, media guides, game programs, digital graphics and promotional materials.
Old Dominion University Women's Soccer Locker Room Signage
Trey Freeman - 1,000 pt Video Board
Coaches Court Campaign
Coaches Court Campaign targets former Old Dominion University Men's and Women's basketball players to help reach the goal of one million dollars. The proceeds will go towards the construction of the Bernett and Blanche Mitchum Basketball Performance Center.
Three experimental books channel impossible personalities: the loud mouth who will not be quiet, the fickle neurotic who cannot make a decision, and the stubborn bulldozer whose mind cannot be changed. Each personality is embodied in the expressive typography and physical structure of a book in an attempt to visually translate the qualities of the three characters. This project is an investigation on how form and type can be employed to communicate in unconventional ways.